DE{CODE} 2025: Why Developers, Agencies, and Marketers Should Tune In

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WP Engine’s annual virtual conference, DE{CODE}, returns on April 15—and this year, it’s not just for developers. In a big shift, DE{CODE} 2025 is opening its digital doors to marketers, agencies, and anyone shaping the modern web with WordPress.

Now in its sixth year, DE{CODE} has become a go-to event for WordPress professionals. This year, it’s evolving to meet the needs of entire digital teams—recognizing that today’s best websites are built through cross-functional collaboration. From AI to Core Web Vitals to headless architecture, the agenda is packed with insights to help you build faster, smarter WordPress experiences.

Don’t miss DE{CODE} 2025 on April 15 — register for free →

Not just for developers

DE{CODE} is WP Engine’s flagship event, designed to deliver practical, real-world knowledge for developers, marketers, and agencies working with WordPress.

Marketers bring strategy. Agencies bring creative vision. Developers bring it all to life. By welcoming each of these voices, DE{CODE} aims to foster a more connected, innovative WordPress community.

Last year’s event brought together over 4,000 attendees from 86 countries. For 2025, WP Engine is broadening the conversation to reflect the way real-world teams work: cross-functional, strategic, and deeply collaborative.

WP Engine Chairwoman and CEO Heather Brunner will open the event with a look at the strength of the WordPress community and the opportunities ahead. She’ll return to close the day with final thoughts on building a brighter, more collaborative future for WordPress and its community.

What to expect at DE{CODE} 2025

This year’s conference will focus on the technologies and trends shaping a new era of digital excellence, including:

AI-powered development workflows. Discover how AI tools are streamlining site creation, content management, and performance optimization.

Headless WordPress and WPGraphQL. Learn how to build lightning-fast, API-driven experiences with the latest in headless architecture.

Core Web Vitals and site performance. Improve page speed and search rankings with proven best practices.

Strategies for agencies building on WordPress. Maintain secure, high-performing client sites that foster long-term partnerships with clients.

AI will be front and center, with keynotes from two leading voices:

Jeremiah Owyang, founder of Llama Lounge, will explore how AI agents are changing the way content is discovered—and what that means for your content strategy.

Dr. Rumman Chowdhury, CEO of Humane Intelligence, will share insights on building ethical, transparent, and inclusive AI.

WP Engine will also showcase its latest AI-powered tools, including features for intelligent search, personalized content recommendations, and performance optimization.

Breakout sessions

DE{CODE} 2025 will feature tailored sessions for developers, agencies, and marketers.

For developers:

Vetting AI products in 2025: What’s hype? What’s help? Learn how to identify which AI tools actually deliver value for your projects.
From chaos to control: Taming the block editor for efficiency & design integrity. Streamline your workflow with Advanced Custom Fields.
Building the digital newsroom of the future. Get tips on optimizing WordPress for media-heavy sites and large-scale publishing.

For agencies:

Agency trends 2025: What’s changing, what’s winning, and what’s next. Promethean Research breaks down how high-performing agencies are staying ahead.
Leveraging headless WordPress on ambitious agency projects. Hear from leading agencies on when (and when not) to recommend headless solutions.
Why accessible UX is good business. Learn how inclusive design boosts both usability and your bottom line.

For marketers:

Tech-first marketing: Tools, teams & tactics. Explore modern MarTech strategies that empower teams to move fast.
Tech stacks, bottlenecks, and budgets: What brands get wrong. Understand how to balance your investments in technology, in-house development, and agency support.
SEO and AI: Did AI just eat my search traffic? Get practical strategies for staying visible in an AI-driven search landscape.

Ready to join?

DE{CODE} 2025 reflects a broader shift in how digital experiences are built—with developers, marketers, and agencies all playing a critical role. Whether you’re coding, strategizing, or scaling, this event is designed to meet you where you are—and help you level up.

Can’t attend live? All sessions will be available in WP Engine’s resource library and on YouTube after the event.

Don’t miss DE{CODE} 2025 on April 15 — register for free →